ABOUT SOCK CLUB
Sock Club is a small business based in Austin, TX that specializes in designing and producing custom branded socks for a variety of clients ranging from large international corporations to small local businesses and individuals.
During the outbreak of COVID-19, Sock Club also expanded their products to include custom-branded PPE and home care packages containing various branded items.
I was part of a design team primarily responsible for designing custom-branded socks and various products to satisfy each client's individual needs at the fastest turnaround time in the industry. On a regular schedule, I also aided both the design team and operations team by completing all of the day’s incoming client-requested revisions or by conducting all of the design quality checks on socks and other knitted products during the knitting stage of production across all of our mills.
If incoming client requests began slowing down, I would often team up with a project manager and take on outbound client projects by conducting client research and working on a set of really stunning branded sock mockups, which the project manager would pitch to the client to try to generate sales leads. In addition to creating outbound projects, I would frequently help to improve some of the internal processes at Sock Club with the design, sales, and operations teams including improving our yarn color matching capabilities, refining our knitability test tools, designing workflow automation, and organizing and streamlining our illustrated asset sharing systems. I also worked extensively with our operations team and our associates at our sock mills in North Carolina to understand and help improve our knitted design capabilities.
SOCK OF THE WEEK
These are the five sock designs that I created that were voted "Sock of the Week" for Sock Club's Instagram page.
NOTABLE CLIENT DESIGNS
These are some sock designs I made for notable clients including Buc-ee's, Bloomberg Government, AMD, WhatsApp, and H-E-B.
These are the designs I created to pitch to Alamo Drafthouse as a potential client
These are the branded socks I designed for KFC.